America’s #1 Baby and Children’s Brand Reinforces Commitment to
Preemie Parents, Expands Offerings Ahead of World Prematurity Day
ATLANTA--(BUSINESS WIRE)--Nov. 8, 2018--
Carter’s, Inc. (NYSE: CRI), the largest branded marketer in North
America of apparel exclusively for babies and young children, announced
a new preemie collection designed for babies under five pounds. One in
ten babies is born too early in the United States, and November 17, 2018
will be recognized around the world as the eighth annual World
Prematurity Day to raise awareness and attention for premature births.
Carter’s has always been a trusted resource for parents, offering an
extensive preemie product offering with over 70 styles this fall. The
new collection builds on Carter’s commitment to the preemie community,
providing a smaller size with new features designed for premature babies.
Inspired by feedback from the neonatal intensive care staff at Northside
Hospital in Atlanta, the largest provider of maternity and newborn
services in the United States, the Carter’s design team incorporated
special details for children in intensive care. The new collection
includes features like plastic snaps for x-rays and easy access closures
at the arms. Acknowledging the momentous milestones and loved ones in a
preemie’s life, certain bodysuits feature heartwarming phrases including
“NICU Graduate” and “My Super Heroes Wear Scrubs.”
“As the leader in children’s apparel, Carter’s is a brand that
generations of families have trusted for their children’s clothing,”
said Michael D. Casey, Chairman and Chief Executive Officer. “The launch
of our new preemie product offering demonstrates our commitment to
providing parents and every child with the essential products they need
in those early years of life.”
Preemie sizes can be found in all Carter's retail stores across the
country, and the new collection will be carried in select stores and in
the preemie shop on carters.com.
To learn more about Carter’s, please visit carters.com
and follow on Facebook
(Facebook.com/Carters), Twitter
(@Carters), Instagram
(@Carters), and YouTube
(Carter’s). #lovecarters.
About Carter’s, Inc.
Carter’s, Inc. is the largest branded marketer in North America of
apparel exclusively for babies and young children. The Company owns the Carter’s and OshKosh
B'gosh brands, two of the most recognized brands in the marketplace.
These brands are sold in leading department stores, national chains, and
specialty retailers domestically and internationally. They are also sold
through more than 1,000 Company-operated stores in the United
States, Canada, and Mexico and online at www.carters.com, www.oshkosh.com,
and www.cartersoshkosh.ca.
The Company’s Just One You and Genuine Kids
brands are available at Target, its Child of Mine brand
is available at Walmart, and its Simple Joys brand is
available on Amazon. The Company also owns Skip Hop, a
global lifestyle brand for families with young children. Carter’s is
headquartered in Atlanta, Georgia. Additional information may be found
at www.carters.com.
About Northside Hospital
The Northside Hospital health care system is one of Georgia’s leading
health care providers with more than 150 locations across the state,
including three acute care, state-of-the-art hospitals in Atlanta,
Cherokee County and Forsyth County. Northside Hospital leads the U.S. in
newborn deliveries and is among the state’s top providers of cancer care
and surgical services. Northside has more than 2,800 physicians and
15,000 employees who serve 3 million patient visits annually across a
full range of medical services. Follow @NorthsideHosp on social, and for
more information, visit www.northside.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181108005117/en/
Source: Carter’s, Inc.
Carter’s, Inc.
Jennifer Shipe, 678-791-7236
Sr. Director,
Brand Marketing
jennifer.shipe@carters.com
