The most trusted baby apparel brand introduces KIDCYCLE™ a national program to recycle little ones’ most-loved, and most-worn items
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Carter's KIDCYCLE logo. (Photo: Business Wire)
Now, as little ones outgrow their clothing and parents update kids’ wardrobes, items that would otherwise be discarded can be mailed to TerraCycle and recycled. Carter’s aims to make recycling well-loved, lived-in clothing for babies and children both simple and rewarding, with the opportunity to receive Rewarding Moments loyalty points from Carter’s.
“At Carter’s, we are committed to doing our part to preserve the environment for today’s generation of children as well as future generations, which is why we are excited to invite parents to join our sustainability journey,” said
Recycling children’s clothing is simple:
- Head to www.TerraCycle.com/carters to sign up for a TerraCycle account.
- Next, fill a box with the baby and kids clothes you intend to discard.
- Log into your account, download and print your free shipping label.
- Seal the box, attach your shipping label and drop it off at a shipping location near you.
- After packages are received at TerraCycle, Rewarding Moments members can earn points.
“Children’s clothing, especially baby clothes, hold so many memories for parents. It can be difficult to let go of such sentimental items," said TerraCycle CEO and Founder,
All spring long, the program will accept any brand’s baby and children’s clothing excluding shoes and accessories. Once collected, the clothing is separated by fabric type, shredded, and recycled into materials for another use, such as home insulation and stuffing in workout equipment and furniture.
About Carter’s, Inc.
Carter’s, Inc. is the largest branded marketer in
TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 20 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over
Senior Director, Public Affairs, Carter’s, Inc.
North American Public Relations Director, TerraCycle
Source: Carter’s, Inc.