Carter’s Launches ‘Dadfirmation Station’ Hotline to Remind Dads They’re Doing a Great Job
As new survey reveals self-doubt among dads, Carter’s invites kids to share heartfelt messages of affirmation for Father’s Day
Key Facts
- A new Carter’s survey reveals widespread self-doubt among dads: 74% question whether they’re doing a good job and 59% compare themselves to others
- To give dads a confidence boost ahead of Father’s Day, Carter’s is launching “Dadfirmation Station”—a national hotline where kids across the country can share messages of encouragement, appreciation and advice for dads and father figures
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From
June 16 to June 21 , kids can call 1-844-DADS-RULE to record their messages, and then on Father’s Day, dads nationwide can dial in to hear them
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Families can call 844-DADS-RULE to leave a special
Today’s dads are stepping up in meaningful ways, but like all parents, they’re also navigating a constant learning curve. That journey often comes with feelings of self-doubt—and new research from Carter’s shows many dads are quietly questioning whether they’re doing a good job.
According to the findings, nearly 3 in 4 dads (74%) admit to doubting themselves as a parent, 59% say they’ve compared themselves to other dads, and 84% feel pressured to seem like they "have it all together.”
Carter’s knows parenting is a journey, so ahead of Father’s Day, the brand is inviting children across the country to share words of encouragement, appreciation, and advice for dads and father figures through “Dadfirmations.” From
And as it turns out, this is exactly what dads want most: When asked what they want for Father’s Day this year, 65% said “words of affirmation.”
“Today’s dads are more engaged than ever, but like every parent and partner, they’re also learning and growing every day,” said
In addition to the national hotline, kids and families can also record “Dadfirmations” in person at select Carter’s stores from
Survey Methodology
The Carter's
About Carter’s, Inc.
Carter’s, Inc. is North America’s largest and most-enduring apparel company exclusively for babies and young children. The Company’s core brands are Carter’s and OshKosh B’gosh, iconic and among the sector’s most trusted names. These brands are sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico, and online at www.carters.com, www.oshkosh.com, www.cartersoshkosh.ca, and www.carters.com.mx. Carter’s also is the largest supplier of baby and young children’s apparel to North America’s biggest retailers. The Company’s Child of Mine brand is available exclusively at Walmart, its Just One You brand is available at Target, and its Simple Joys brand is available on Amazon.com. The Company’s emerging brands include Little Planet, crafted with organic fabrics and sustainable materials, Otter Avenue, a toddler-focused apparel brand, and Skip Hop, baby essentials from tubs to toys. Carter’s is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com.
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Source: Carter’s Inc.