‘Raise the Future’ underscores Carter’s ESG efforts
“At Carter’s, we are driven by our purpose to inspire generations raising the future and are steadfast in doing our part to create a better planet for this and future generations of kids,” said
The multi-faceted Raise the Future strategy features key Carter’s initiatives and commitments to developing more sustainable products and creating a better world, including:
- Sustainability Labels and Tags
To support families making sustainable choices, new labeling and tags will clearly identify the sustainable aspects of our products. These icons will appear at various consumer touchpoints across marketing channels. Product pages will note which products are OEKO-TEX® Certified, GOTS certified organic, partially made of recycled materials (Sherpa and Poly), and which are a part of the ‘Heirloom Collection’ spotlighting Carter’s most durable, high-quality items and favorite timeless silhouettes.
- Little Planet
Carter’s is expanding its most organic and sustainable brand, Little Planet, as a result of growing customer demand and positive feedback. Little Planet is currently in more than 90 Carter’s stores with planned expansion into 200 stores this year. The brand is expanding into Toddler sizing and is launching new categories, including bedding (crib sheets and wearable blankets), swimwear and shoes made with recycled materials. Little Planet uses recyclable cardboard hangers partially made from recycled content and is sold in 100% recyclable poly bags. Launching with the Spring 2022 collection will be new YKK stainless-steel snaps, replacing silver plated snaps.
- Social Impact
Carter’s Cares is a comprehensive program that focuses on helping children in need with an emphasis on literacy in early childhood education, with goals to improve the well-being of at least 10 million families, volunteer over 200,000 hours in local communities and invest more than
Carter’s KIDCYCLE™ program allows families to recycle well-loved clothing via partner TerraCycle. In 2021, the KIDCYCLE program received shipments totaling more than 8,300 pounds of materials that would have otherwise gone to landfills. This spring, Carter’s will pilot KIDCYCLE in 46 stores.
For more information about Raise the Future please visit www.carters.com/raisethefuture.
About Carter’s, Inc.
Carter’s, Inc. is the largest branded marketer in
Senior Director, Public Affairs
Source: Carter’s, Inc.