Inspired by Parents and NICU Experts, Line Includes Clothing for Babies Under Six Pounds
Carter’s, Inc. (NYSE: CRI) is expanding its preemie line to include even more styles and silhouettes inspired by preemie and NICU advocates.
The Carter’s Preemie Collection 2019: Inspired by Preemie Advocates
Since its inception last fall, Carter’s preemie collection continues to be inspired by NICU experts. This spring, the Company hosted a group of parents, caretakers and supporters of infants who require care in neonatal intensive care units (NICU) to their headquarters in
What came out of their time together was an expanded collection made for preemies, inspired by their advocates. In addition to smaller sizes already available, the collection offers even more unique features for infants in the NICU. Updates include:
- Two new NICU-friendly silhouettes, including a long sleeve bodysuit with sleeves that allow for easy access and a new sleeveless bodysuit that enables easy dressing. These silhouettes join the existing collection of bodysuits, sleep & play and sleep gowns with plastic snaps for x-rays and a smaller size for infants under five pounds
- New inspirational slogans voted on by the group: Early Bird, Once Tiny – Forever Strong and Little Fighter
- Styles for every “first holiday” spent in the NICU
- An expanded selection of over 100 styles available in a preemie size
Extended sizes will be available across the collection beginning in
“Insight from these families and advocates has been instrumental in enhancing the already impactful preemie product offering,” said
World Prematurity Day
In addition, Carter’s honors these families through an ongoing partnership with March of Dimes, preparing and delivering product gifts to over 60,000 families throughout the year.
Preemie sizes can be found in all Carter's retail stores across the country, and the expanded collection will be carried in select stores and on carters.com. To learn more, visit carters.com/preemieshop and follow on
About Carter’s, Inc.
Carter’s, Inc. is the largest branded marketer in
Source: Carter’s, Inc.
Sr. Director, Brand Marketing