ATLANTA, April 30 /PRNewswire-FirstCall/ -- Carter's, Inc. (NYSE: CRI), the largest branded marketer in the United States of apparel exclusively for babies and young children, has introduced two infant furniture collections. The fashionable and affordable collections -- Classic Sleigh and Casual -- are available exclusively at Babies"R"Us.
"For over 140 years, Carter's has created high-quality clothing, bedding and accessories for babies and young children. Consumers trust our products and choose Carter's as the first brand for their newborn babies," said Joe Pacifico, President of Carter's, Inc. "We worked closely with Babies'R'Us to develop a fresh and innovative product offering, and we believe these furniture collections are a natural extension of our quality brand story."
The Classic Sleigh and Casual furniture collections combine the strength of the Carter's brand, one of the most trusted and loved baby brands, with the expertise of Babies"R"Us as the authority on baby products. With parents in mind, both collections feature hidden hardware, rounded edges, easy-glide rail systems, and new solutions for storage. Carter's licensed Butterfly Living, LLC to manufacture the collections.
"Carter's is a name that parents and grandparents know and trust, and we are pleased to be working with them to offer these differentiated nursery furniture collections to our customers," said Deb Derby, President -- Babies"R"Us. "The fashionable, functional and affordable collections are ideal additions to the broad assortment of classic and contemporary nursery furniture available exclusively at Babies'R'Us."
The complete Classic Sleigh and Casual collections are available in Babies"R"Us stores now and viewable online at www.babiesrus.com .
About Carter's
Carter's, Inc. is the largest branded marketer in the United States of apparel exclusively for babies and young children. Carter's markets its Carter's and OshKosh B'Gosh brands, two of the most recognized brands in the marketplace. These brands are sold in nearly 450 department store, national chain, and specialty store accounts through more than 391 Company-operated stores. We also market our products in 16 countries through international licensing arrangements. Carter's Child of Mine and Just One Year brands are available at Wal-Mart and Target, respectively. OshKosh's Genuine Kids brand is sold at Target. Carter's is headquartered in Atlanta, Georgia. Additional information is available at www.carters.com .
About Babies"R"Us
Babies"R"Us is the nation's premier baby products retailer and specialty store chain and a leader in the juvenile industry. Since opening its first store in Westbury, NY in early 1996, the company has grown to 260 locations nationwide. Babies"R"Us features a wide selection of products for newborns and infants, including cribs and furniture, car seats, strollers, formula, diapers, health and beauty aids, bedding, clothing for preemies through size 48 months, toys, and plenty of gift ideas in store and online at www.babiesrus.com .
Contact:
Eric Martin
Vice President of Investor Relations
(404) 745-2889
SOURCE Carter's, Inc. 04/30/2008
CONTACT: Eric Martin, Vice President of Investor Relations of Carter's,
Inc., +1-404-745-2889
Web site: http://www.carters.com
http://www.babiesrus.com
(CRI)