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Carter’s Announces the Launch of Its carters.com and oshkoshbgosh.com eCommerce Websites

Carter’s, Inc. (<?xml:namespace prefix = fc /?>NYSE:CRI) today announced the launch of its www.carters.com and www.oshkoshbgosh.com eCommerce websites. This launch allows consumers to shop on-line with the Company for its Carter’s and OshKosh B’gosh branded products.

“We’re excited to announce the launch of our carters.com and oshkoshbgosh.com eCommerce web sites,” said Michael D. Casey, Carter’s Chairman and Chief Executive Officer. “Entering the on-line channel not only provides us additional opportunities to achieve our long-term growth objectives, but it also provides us an opportunity to develop a closer relationship with our consumers by better understanding and responding to their needs. We believe these insights will help us improve our consumers’ experiences with our brands in all channels of distribution.”

The carters.com and oshkoshbgosh.com eCommerce sites share a common “shopping cart” for convenient, safe, and secure purchases, and have special features, such as the ability to search by size, color, and other product details. The sites also include the ability to create wish lists through which consumers can share desired items with their friends and families.

As a limited-time offer, consumers visiting the sites through April 30, 2010 will receive free shipping on purchases of $50 or more.

About Carter's, Inc.

Carter’s, Inc. is a leading provider of apparel and related products exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally and through more than 400 Company-operated stores and on-line at carters.com and oshkoshbgosh.com. The Company’s Child of Mine brand is available at Walmart, and its Genuine Kids, Just One Year, and Precious Firsts brands are available at Target. Carter’s is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com and www.oshkoshbgosh.com.

Contacts:

Carter’s, Inc.
Richard Westenberger, 404-745-2889
Executive Vice President &
Chief Financial Officer